Keeping Your Favourite Shoes Going For Generations
From everyday repairs to high-end designer shoes, Shoe Sheriff combines decades of craftsmanship with practical, honest advice.
Why People Choose Shoe Sheriff
Over 70 years of combined family experience
Trusted Newmarket location (now near the train station)
Repairs others won’t take on
Honest advice — we’ll tell you if it’s not worth it
“Every job is different it’s about finding the right solution.”
Welcome to Shoe Sheriff
The corrugated iron roof of the Shoe Sheriff has stood the test of time and become an iconic feature of the Auckland landscape for over 70 years now. It is near impossible to walk down the bustling Newmarket strip without noticing the iron verandah roof emblazoned with our name, Shoe Sheriff, shoe repairs.
Originally opened in 1938, Shoe Sheriff has been owned by our family since 1968. Run by Peter Croad, our family owned business has stood its ground as a vintage part of Auckland while the surrounding area has become increasingly developed.
At our iconic store we work with the traditional craft of cobbling to offer a wide range of unrivalled leather repair and customisation services.
The Shoe Sheriff can handle any kind of shoe repair or maintenance job. We’re particularly pros at reheeling and resoling your shoes!
Need a spare key? Or did you just lose yours? Either way we can cut any key, no matter what the make is!
Leatherware can be very expensive to replace. That’s why we offer high-quality and affordable leather and bag repair.
What We Do
More Than Just Shoe Repairs
Heels, soles, stitching, stretching from everyday wear to designer brands.
Handbags, small leather repairs, restoration work.
Premium creams, colour matching, and specialist care products.
One of the widest ranges of laces and finishing touches around.
👉 If it’s worth saving, we’ll help you save it.
A Trade That’s Hard to Find And Worth Keeping
Shoe Sheriff began in the 1950s, when repairing shoes was simply part of life.
Today, that same mindset still applies.
“If you get a nice pair of shoes you really like just keep them going.”
This isn’t fast fashion.
This is craftsmanship.
Why Repair Instead of Replace?
Save money on quality shoes
Extend the life of leather goods
Reduce waste
Keep shoes that actually fit properly
Often, there’s less wrong than you think.
Not Your Average Repair Shop
Over the years, we’ve worked on just about everything:
Designer shoes worth thousands
Custom repairs
Even a specially made boot for an injured cat
If it’s unusual we’ll take a look.
We’ll Always Tell You Straight
Not everything should be repaired. Sometimes it’s better to replace and we’ll say so.
That’s how you know you’re getting advice you can trust.
Easy to Find. Easy to Use.
Now located near the train station, Shoe Sheriff is perfectly placed for:
Commuters
Quick drop-offs
Easy pick-ups
Bring your repairs in on your way through.
Don’t Throw Them Out Bring Them In
Before you replace your shoes, talk to us. You might be surprised what can be saved.
Get In Touch With Shoe Sheriff Today
Shoe Sheriff
Hours
Mon - Fri : 7:30am - 6:00pm
Saturday : 10:00am - 1:00pm
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